Welcome to the all-new Monterey Bay Chrysler Dodge Jeep Ram

For decades, our dealership operated under Marty Franich, a name you've come to know and trust. In February of 2016, the business was purchased by Peter Blackstock, owner of Victory Toyota/Scion and Lexus Monterey Peninsula, both located in Seaside, California. Peter has spent his entire career in the automobile business, the last 40-plus in the Monterey Bay area, making sure his customers get top-notch vehicle repair services and access to a huge selection of great cars.

We're working hard to uphold-and exceed-the level of service you've grown accustomed to from the Franich team. In fact, we've retained nearly the entire staff, so you'll see a lot of familiar faces when you visit us for your vehicle purchase and/or repair needs.

Whether you're looking to drive the legendary style of the Chrysler 300 or you need the hauling power of a RAM 2500, head to Watsonville's Monterey Bay Chrysler Dodge Jeep Ram for a great selections of new vehicles and a fantastic selection of fine used vehicles. Contact us to ask for more information about a specific model, set up a test drive or service appointment, or to inquire about financing. Better yet, why not stop in and see us! We think you'll like what you see.

Most importantly, we look forward to becoming a part of the fabric of the Watsonville community.

We hope to serve you soon.


Monterey Bay Chrysler Dodge Jeep Ram

555 Auto Center Drive
Directions Watsonville, CA 95076

  • Sales: (877) 399-3808
  • Service: (831) 536-4285
  • Parts: (831) 288-5010


  • Monday 7:30am-8:00pm
  • Tuesday 7:30am-8:00pm
  • Wednesday 7:30am-8:00pm
  • Thursday 7:30am-8:00pm
  • Friday 7:30am-8:00pm
  • Saturday 8:00am-7:00pm
  • Sunday 10:00am-6:00pm
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